About Us

The whales

FLORIS COMBES

FLORIS COMBES

Floris is a successful Innovation and R&D professional, passionate about product development and with a heart for consumer and customer. He has 14 years of working experience and a worldwide network in B2B & B2C food environments.

Floris combines a strong technical background and his affinity for marketing to conceptualize and develop great food products. His project management skills allow him to lead and perform within NPD project teams. Furthermore, his extensive experience with innovation processes and models, makes him a worthy ally to optimize and install innovation in the core of your company. Last but not least Floris has the experience to communicate & transfer strategy and vision on a corporate level.

floris@neonwhale.com
+32 (0) 478 80 01 13
LinkedIn

MATHIEU DEDECKER

MATHIEU DEDECKER

Mathieu is a passionate international marketing professional, linking strong marketing and analytical skills with a passion for innovation and product development. Mathieu has 12 years of sales and marketing experience in leading FMCG companies, from local operational to international strategic roles.

Mathieu has an extensive experience in building long term category strategies, bringing innovation in the core of the category and developing & launching new successful products. Therefore he is a strong partner with drive and passion for product & people. He is also an experienced communicator to transfer the strategy and vision on a corporate level as well as to the project teams.

mathieu@neonwhale.com
+32 (0) 476 94 50 32
LinkedIn

The neon lights

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Proef! is een foodlab dat food makers aanmoedigt om te innoveren en te co-creëren. Het Proef lab is uitgerust met een testkeuken en een incubator ruimte. De oprichter, Maxime Willems, biedt verschillende diensten aan, van productontwikkeling tot het coachen van start-ups. Kortom, Foodlab Proef is een one-stop shop voor elk voedingsbedrijf, start-up, chef of bartender die geïnteresseerd is in het maken van de voedingsconcepten en -trends van morgen.

Website Proef!