We are your partner for developing natural, healthy and tasty food products and concepts
INNOVATE
It al begins with an idea. Let’s put it into practice!
ACCELERATE
With the neonwhale corporate start up model, we accelerate your innovations!
DEVELOP
In our pilot lab, we support you with lean pilot prototyping or agile foood research.
SUPPORT
Our trained neonwhale professionals are available to support your R&D challenges!
Challenges of a constantly changing environment
The choice to innovate is not enough.
Only 24% of new products launched in FMCG is still on the market after 1 year. That's why developing the right products, relevant for the consumer, is key! We believe that the choice for innovation is fundamental, not just to create growth but also to stay relevant in a constanly changing environment.
Consumers asking for innovation
Demanding retailers fighting over consumer
Government changing the rules
Start-ups disrupting the status-quo
Let’s talk innovation!
The 6 key areas of a food company’s product & innovation performance
A food company’s product & innovation performance is driven by 6 key areas. We work with you and for you in creating product value on every key area. This focus enables us to achieve our mission:
Beating the poor innovation odds together!
Innovation process
Consumer relevance
Innovation strategy
Business case
Marketing strategy
Culture & People
“Thanks to Floris and Mathieu, we’re very proud to have now a clearly defined innovation process. They were impressive in supporting us in setting up the way forward for the Frisia brand, and helped to lead the key innovation projects towards 2020 and beyond.”
Hendrik Colpaert - Commercial Director Astra Sweets
“NeonWhale helped us to focus on development & launch of our new product innovation. Their market study & concept sell helped a lot in convincing our customers! “
Karen Pauwelyn – Owner Beauvoords Bakhuis
Say Hi
Pick a date and time and let’s talk innovation!