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    <loc>https://www.neonwhale.com/team</loc>
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    <lastmod>2025-01-06</lastmod>
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      <image:title>The Team</image:title>
      <image:caption>MATHIEU DEDECKER</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1588943721907-OBAGJA289V2P7VQASPB1/Floris</image:loc>
      <image:title>The Team</image:title>
      <image:caption>FLORIS COMBES</image:caption>
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  <url>
    <loc>https://www.neonwhale.com/home</loc>
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    <lastmod>2024-03-12</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1594206090838-5MQVW6IY8DHFHXTIZGQE/inno.png</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1594205862125-MG90Y4SE1QC5IBSJPIJP/innovation.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1594209348162-T9657O9G6IMGKS2EUSP3/We-make-better-pancakes-than-anyone-else_agency_project_thumb_480.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1594209265674-AAUKN6TLU38JDDAXEZYA/astra-logo.png</image:loc>
      <image:title>Home</image:title>
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  <url>
    <loc>https://www.neonwhale.com/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1588943429809-7M0S79X58WSDGPDUC6Z9/till-rottmann-uUjGZ0yej4A-unsplash.jpg</image:loc>
      <image:title>The Story - In the history of light, a wide range of light sources has been used. In the 19th century for instance, candles were used made out of spermaceti oil, a wax-like substance found in whales. Each whale had around 4 tons of this substance in its head. Candles made out of this whale oil, were at that time the best quality candles with a bright and scentless flame. This wonder ingredient led to an intensified hunt for whales between 1835 &amp; 1875, leading to approx 300.000 caught whales. Luckily new innovations in light stopped the intensive whale hunt, avoiding its extinction.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1584185576240-QKYZU41H0E9EXF112ZMW/neal-kharawala-XXA8PTuLD1Y-unsplash.jpg</image:loc>
      <image:title>The Story - Neon light on the other hand thanks its success to the typical color and glow it creates and the mood it represents. Neon gas in a glass tube give under electrical impulse a typical red-orange color with a distinctive glow. Other gases can give any color of the rainbow. Neon lights were typically used to give extra stand out to building signs, giving a lot of American cities their typical 'glow' in the early 20th century, like the strip of Las Vegas or Chicago. That's why the french inventor, Georges Claude, received the nick name 'The Edison of France' for this 'de-lightful' invention.</image:title>
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  <url>
    <loc>https://www.neonwhale.com/contact-us</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-21</lastmod>
  </url>
  <url>
    <loc>https://www.neonwhale.com/how-do-we-help</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/f56c9f1f-00cf-4eed-8979-c1f286faad61/Service+-+Innovate.jpg</image:loc>
      <image:title>How do we help - Innovate</image:title>
      <image:caption>It all begins with an idea. To put your ideas into practice, we support you in developping an innovation strategy and implementing it.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/cbfe05ae-ec04-4ee3-8b17-94a57df521bb/Service+-+Accelerate.jpg</image:loc>
      <image:title>How do we help - Accelerate</image:title>
      <image:caption>We accelerate your innovation track from idea to launch, covering R&amp;D, marketing and project management. Also spin-off projects are a possibility.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/a77d4d1c-6b70-413b-ac1e-f9772ef922ad/Services-support.jpg</image:loc>
      <image:title>How do we help - Support</image:title>
      <image:caption>Our trained neonwhale professionals are available for interim management assignments to support your reserach and development team.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/8d9918bc-0448-4f21-9b76-b76e94bf3b4c/Service+-+Develop.jpg</image:loc>
      <image:title>How do we help - Develop</image:title>
      <image:caption>In our pilot lab, we support you with lean pilot prototyping or agile food research. Our strong and broad R&amp;D knowledge will provide the insights you are looking for!</image:caption>
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  <url>
    <loc>https://www.neonwhale.com/how-do-we-help/innovation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/153e62ea-ca2d-4ae3-a75d-ed5b02732ac1/Service+-+Innovate+%281%29.jpg</image:loc>
      <image:title>Innovation</image:title>
      <image:caption>We co-develop with you the innovation strategy of the future. Taking into account the company vision &amp; mission, we analyse together with your team the external and internal environment of the company to build innovation platforms within the company. Thanks to the unique combination of our Product Marketing &amp; R&amp;D skills, we get to the core of a category and its products, building the right bridges to the key consumer trends and need states. Interested to hear more about how we can support here? Contact us to discuss your challenge &amp; need, so we can build a tailored approach &amp; proposal.</image:caption>
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    <image:image>
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      <image:title>Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.neonwhale.com/how-do-we-help/accelerate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/d8a845ee-6f53-4814-8d4d-2b7390171fd7/Service+-+Accelerate.jpg</image:loc>
      <image:title>Accelerate</image:title>
      <image:caption>We accelerate your innovations! Thanks to our strong marketing, R&amp;D and Project Management skills, we trigger, accelerate or take over innovation tracks form idea to launch. We have a broad experience in project management and product upscaling both in house &amp; at co-packers, and bring speed where needed. On top of this, we have developed a unique corporate start up model, for spin off projects outside the company’s core. We work in 4 modules.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1639755338463-YGYOJ5672JURIU5FP7N2/Accelerate+process+-+launch.png</image:loc>
      <image:title>Accelerate - Make it stand out</image:title>
      <image:caption>Launch Industrial product upscale project within the broad neonwhale co-man network</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1639755281066-HRNRVMKW16Z2R5TGMU9F/Accelerate+process+-+loop.png</image:loc>
      <image:title>Accelerate - Make it stand out</image:title>
      <image:caption>Loop Fast product prototyping enabling early consumer interaction and product/concept rework</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1639755315428-0R28A4NHBXN0N9GFLYYT/Accelerate+process+-+market+test.png</image:loc>
      <image:title>Accelerate - Make it stand out</image:title>
      <image:caption>Market testing Real life market testing Real life experience to evaluate change of success with innovative products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/1639755255706-QU3U8N7UOK9D31X99LTR/Accelerate+process+-+ideate.png</image:loc>
      <image:title>Accelerate - Make it stand out</image:title>
      <image:caption>Ideate Co-developing concept and product design starting from consumer trends and competitive product analyses</image:caption>
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  <url>
    <loc>https://www.neonwhale.com/how-do-we-help/develop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/c65a5a66-2976-4c25-80c2-09c5ad00eade/Develop</image:loc>
      <image:title>Develop</image:title>
      <image:caption>In our pilot lab, we support you with lean pilot prototyping or agile food research. Together with our broad ingredient supplier network, we translate your product briefings into upscalable prototypes and product designs. We also support with agile food and product research solving product challenges and exploring new territories, and are a marketing and product management sparring partner</image:caption>
    </image:image>
    <image:image>
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      <image:title>Develop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.neonwhale.com/how-do-we-help/support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ca1153a662d3be091ba87/e35e8ecd-abe0-459c-9f9c-d5aa83726932/Interim+R%26D</image:loc>
      <image:title>Support</image:title>
      <image:caption>Do you have a temporary R&amp;D resource need, or short term replacement to happen? At neownhale we have Junior &amp; Senior R&amp;D profiles for short or long term assignment at customer location. They are trained in the neonwhale philosophy, coached and supported by the neonwhale office.</image:caption>
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